Kerala is a greenery state with rich availability of water and plastic pollution is one of the consequences affecting this state especially single-use plastic bottles that are covering the sold market of packaged water. To meet such an escalated environmental concern, the Kevala Niru Water Packaging has come up as a pioneer with a new innovation to the environmentally friendly market with an alternative that is also sustainable. Being the first company in India to sell boxed water products that include Boxed Aqua (Natural Mountain Mineral Water), Alkind Wtr (Alkaline Water), and Kevala Niru (Artesian water) packaged in GableTop Pak cartons (made with eco-friendly and sustainable raw materials), Kevala Niru is transforming the water consuming trends in Kerala. The trend does not only mitigate the current issues around plastic waste but also represents a larger and more general concern about being a responsible environmental citizen and sustainable living.
Plastic waste has a damaging effect on the environment, but in Kerala, this effect is especially disastrous because the natural ecosystem is frail, and plastic waste can very swiftly enter waterways, forestry, and croplands. The use of plastic bottles which are commonly disposed of inconsiderately also plays a big role to this pollution. The bottles may last hundreds of years before they decomposed and emit toxic chemicals into the environment that may harm the wild life. The use of plastic bottles has also burdened the management of waste which is not able to cope with a high number of non-biodegradable waste produced daily. Regardless of the obstacles, the necessity of the environmentally friendly packaging solutions is obvious and burning.
The utilisation of GableTop Pak cartons by Kevala Niru comes as a ground-breaking approach to this ecological catastrophe. These cartons are predominantly made of paper board taken out of forests that have been responsibly managed and they succeed in the combination of both sustainability and practical design. The GableTop Pak cartons, unlike conventional glass and plastic bottles, are comparatively light weight, minimizing the cost of transport in energy and emissions, and far simpler to recycle. The paperboard base ensures that the packaging has a faster rate of biodegradation as compared to plastic and will not present a heavy load to the landfills and natural ecosystems. In addition, less raw material and energy are needed to produce these cartons resulting in the reduction of overall carbon footprint of the packaging. This environmental friendly design best serves the interests of Kerala which aims at conserving its natural landscape as well as satisfying the needs of modern consumers.
The product range by Kevala Niru which includes natural mountain mineral water (Boxed Aqua), alkaline water (Alkind Wtr), and artesian water (Kevala Niru) all borne on these eco-friendly, sustainable cartons shows that the company promotes the concepts of health, purity and sustainability. Every product is procured with responsibility to uphold the quality of water and the packaging facilities ensure that it is sustained till it reaches the consumer. The selection of such variants of water also meets the various consumer needs and health demands increasing the marketability of eco-friendly water packaging among the wide populace of Kerala. In this strategy, more consumers will be interested in abandoning the plastic bottles and shifting to the eco-friendly ones without trading off the quality and the taste of their drinking water.
Besides environmental benefits, the Gable Top cartons used by Kevala Niru are even convenient and functional. They have a special design with gable shaped top that easy to open and pour and with the availability of sealing options which can be used to help avoid spillagel and contamination. It is a great option to have for daily use, and the practical design is well matched to active lifestyles and outdoor activity. Compact and lightweight material of the cartons eliminates the need to use the flexibility and space, increasing optimization of logistics and decreasing environmental impact even further. Such advantages make the cartons attractive to consumers as well as retailers, which makes it easy to adopt the concept of sustainable packaging in Kerala.
The consumers in Kerala are getting more conscious towards green issues and the increasing awareness has developed a positive market on sustainability products such as Kevala Niru. The use of single-use plastics has been suggested to be limited by government regulations and informative campaigns on the risks of plastic pollution that have made the population turn towards greener solutions. Environmental responsibility is one of the attributes consumers increasingly look out to find in a new brand, and Kevala Niru standing out on the pillar of sustainability is bound to make a connection with this segment in the market. The shopkeepers and wholesalers in Kerala have equally appreciated the eco-friendly packaging as it has a chance to satisfy the regulations and attract ecologically aware consumers.
Kevala Niru is ready to help the environment be cleaner, not just in the amount of plastic waste that will be cut. Use of the responsibly sourced materials helps the company to sustain the integrity of forests and prevent materials waste in the environment through adoption of circular economy, that is reuse and recycling of materials instead of wasting the materials. The reduced dependence on plastic and glass bottles will also reduce the use of raw materials, which are usually a contributor of habitat destruction, pollution, and greenhouse gas emission. This holistic view of sustainability is important to Kerala where the development should be balanced with the preservation of the ecology; a very important but very sensitive activity.
Another pillar of the mission of Kevala Niru is community participation and education. It also focuses on providing a program about the environmental effects of plastic wastes and the advantages of sustainable packaging to the locals and other stakeholders through interactive activities. In collaboration with campaigns, partnerships, and educational activities, Kevala Niru educates consumers to make product choices with information and energy and motivates to responsibly dispose of used products, encouraging them to recycle. The move will not only increase the use of ecofriendly products but also create a culture in which more people will practice environmental stewardship, which will spark the needed changes in the entire state of Kerala.
Kevala Niru is also in line with the world trends in regard to sustainability with respect to green packaging and climate change. Firms that have readily embraced the importance of focusing on environmental friendly solutions are in a better position to adjust themselves to the emerging continuous regulatory and consumer demands as the world struggles with changing climatic patterns and environmental depletion. The new water packaging innovations that are incorporated by Kevala Niru indicate that one can mix business prosperity with environmentally responsible attitude. The company helps drive the global cause on sustainable consumption and production by leading the example in Kerala and India.
Going forward though, it does seem like water packaging in Kerala may be taking a resolute step into making water packaging a lot more sustainable. The increased availability and effectiveness of eco-friendly packaging’s are assured due to the advancements in materials science, recycling technology, and optimization of supply chains. The innovations that Kevala Niru has achieved with Gable Top Pak cartons open the discussion to continued innovation in the same area, stimulating the other businesses and industries to pursue more environmentally friendly options. Due to the improvement of infrastructure in Kerala concomitantly with recycling and waste management, the environmental advantages of such packaging will be reinforced even more as it leads to a positive percolation effect benefitting the ecological expectations of Kerala.
